Next, I received my package. Delivered via FedEx, on time as expected. Another ordinary aspect in the age of e-commerce.
They could have stopped here – there work was done, order paid for and order received. But they didn’t and here’s where it gets good…
I opened the package to find my t-shirt wrapped in paper and tied with a denim bow - what a great touch for a jeans company!
Attached to the bow was a branded Imogene + Willie #2 pencil.
And if that wasn't cool enough, I also received a...wait for it...personalized handwritten Thank You note!
The two most underused words in business - Thank You - and they used them!
What a delight for me to receive what I ordered, at the time I expected to, AND to receive a personalized note that hopes I enjoy the shirt and thanks me for choosing to spend my money with them.
Delight? Let me rephrase that. Extraordinary!