And then it hit me...instead of talking about what I do, I should talk about what the work means. I intentionally called my company Listen Learn Live a name specific to what I believe in
and I decided to speak about how to Listen Learn Live in business and in life.
And it was a big hit!
Here is what I presented to the group –
Listening, learning and living is something we all do all of the time, but it is usually unintentional, we don’t’ realize we are doing it. I am going to share with you how to Listen Learn and Live with intention in your business and in your life.
Business side first:
In business you should be listening to your customers, learning from what they tell you, and living it - giving them the experience that they have asked for.
First let’s define who your customer is.
In business your customers are the people who spend money with you, decide of they want to tell others about you, try out new
Products & services, is your voice to others
Your customers play an important role in your success.
Once you get their feedback, through a survey, polling, focus group, etc here is how you use it.
Create Best Practices
Once you understand what keeps customers coming back, what they like the most about doing business with you, you can turn it into a best practice and be sure to do 'it' every time, during every interaction.
In addition to understanding what customers like, you will understand what they don't like. By understanding this you can prioritize what to improve. You can prioritize your improvements a few different ways - by volume, by issue type, or by what your budget can bear.
This is my favorite part, and the one that most clients forget about. You will receive many positive data points and comments from your customers that can then be used in your store, on your website, on the side of your trucks, etc. – Use them!
Now for the Life side:
Let's start from the beginning and define your customers.
To me the definition of customer is broader in your personal life than it is in business. In life, you have a lot of customers - and some of them live with you!
Examples of your customers in life include: spouse/partner, children, boss, employees, neighbors, peer groups, extended family, friends, it's a very long list!
The ways that you get feedback from these customers is usually unfiltered and when you least expect it. These include a call from your boss, a text from a friend, an argument with a spouse or family member - a lot different than in business when it is organized and intentional.
However you get your feedback, you can still use it in the same three ways that you do in business.
Create best practices
You may learn from work reviews that there are things you are good at, be sure to continue doing those things.
You may learn from home that they want more together or relaxing time, so you can start a family game or movie night.
You may learn that friends don't hear from you as much as they would like to, so you can make calendars reminders and reach out more often.
You may learn from your boss that you have trouble making decisions, so you can then develop a checklist of questions you ask in order to move you to a decision faster.
This one is simple - take credit when credit is due!
At work be sure to tell the effort that went into completing a project - don't forget - you are the CEO of Brand YOU
If your children get good grades, tell others about it.
If you or your spouse gets promoted, tell others about it.
As business owners and as people, we always have the opportunity to Listen Learn and Live – Be Intentional and Use It!