This is a two-part piece - for both B2B and B2C organizations that will provide you with easy to implement ideas on how to say THANKS.
Part I -- B2B Organizations
Here are a few ways for saying THANKS that can be implemented all year round within a B2B Organization.
Do a Health check - This is a good way of reaching out to your customers throughout the calendar year. Doing a quarterly check up on key aspects of their account - purchases, billing, services - is a great way to stay in touch and address any concerns proactively.
Remember their birthday - This information is typically already in your customer files, so use it. My auto insurance company calls me every year on my birthday and I love it!
Find something of interest to them - Understand what topic, hobby, industry appeals to your customer and send them a recent article or book. It is an unexpected gesture that shows you 'know' your customer.
Host a focus group - Gather some of your best (and sometimes worst) customers together and get organized feedback. In a nice setting, possibly recorded, this is a way to show that you value their opinions.
Have holiday/annual events - A special event once a year is a great way to bring clients together to network with each other and reflect on their experience with your company. It is also a value add that can make you stand out in a competitive environment
Say it - The easiest and most cost effective way to thank your customers is to Say It. Acknowledging their annual spend and thanking them for choosing to do business with you is always a winning proposition.