This is part two - with easy to implement ideas on how to say THANKS for B2C organizations.
Part II -- B2C Organizations
Here are a few ways for saying THANKS that can be implemented all year round.
Give them something for free - This idea does not have to break your bank. Think about something you could offer for free - an instructional packet, a newsletter about your company, get creative and provide something extra to your customers.
Create a loyalty program - These programs work well when there is value in being a part of it. Create an environment where your loyal customers can share ideas, the ways they have used your product, or answer questions from each other - it can be your own private forum.
Fix what they tell you is broken - If a customer tells you about an area where you can improve, or the way a competitor is doing something better, embrace that information and use it to fix the issue.
Ask them what they think - Customers love to tell you what they think when you ask them. What better way to show your thanks, then to ask for their valuable feedback.
Offer a discount - Think of a way to discount a product or service for a limited time as a way of saying thank you to your customers -- this works even better if the discount is for one of your best selling items.
Say it - The easiest and most cost effective way to thank your customers is to Say It. Acknowledging their annual spend and thanking them for choosing to do business with you is always a winning proposition.